- +40%
OTT / Streaming SaaS
As the OTT industry continues to evolve, Vodlix partnered with Okta Agency to scale its organic reach, streamline platform content, and increase lead engagement. The result: A multi-channel digital strategy that improved visibility, optimized content workflows, and enhanced marketing automation.
About Vodlix OTT Solution
Vodlix is a white-label OTT solution that empowers businesses to launch their own Netflix-style streaming platforms. From broadcasters and content creators to telecom and media enterprises, Vodlix offers an end-to-end ecosystem for video monetization, content management, and multi-device delivery.
With features like DRM protection, live TV support, monetization models (AVOD, SVOD, TVOD), and customizable apps, Vodlix is a top-tier OTT SaaS platform tailored for global scalability.
The challenge
In a saturated streaming tech landscape, Vodlix needed to position itself as a category leader through organic visibility and thought leadership. While the platform had robust features, its website was under-optimized for SEO and content lacked consistency and structure for conversion.
Vodlix turned to Okta Agency for a comprehensive digital strategy—focused on building search equity, improving technical site performance, and nurturing leads through strategic email marketing campaigns.
STRENGTH IN NUMBERS
Business impact
With a strong content foundation and ongoing technical oversight, Vodlix achieved consistent growth across its digital channels and began attracting highly targeted enterprise leads.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Building a Scalable Digital Framework
Okta Agency works as an extended digital team for Vodlix—managing all content uploads, optimizing new and existing pages, and coordinating high-performing outbound email flows. Through agile collaboration, Vodlix now maintains a consistent publishing cadence and improved site health.
“Okta helped us organize our platform content, improve traffic quality, and build a smarter outbound communication engine. From product blogs to IBC campaigns—Okta delivered speed, structure, and strategy across all fronts.”
- Ongoing technical and on-page SEO
- Full content management system (CMS) support
- Weekly site QA & performance reviews
- Strategic email campaigns targeting OTT leads and partners
+40 %
Organic
sessions
46 %
qualified leads
71 %
email open & click-through rates
