- +46%
User Retention
With an expanding international client base, Scent Australia needed a more refined, responsive website experience to match their premium scent branding. Partnering with Okta Agency, they streamlined their digital touchpoints, resulting in improved customer journeys, faster load times, and a significant boost in on-site engagement and conversions.
About Scent Australia
Scent Australia is a leading global scent marketing company that creates ambient scent solutions for commercial, retail, hospitality, and luxury spaces. Known for their tailored scent branding strategies and diffusion systems, they work with top-tier brands like Rolls Royce, Four Seasons, and Mercedes-Benz to create memorable olfactory experiences.
The challenge
While their scent solutions were world-class, their online experience didn’t reflect the same standard. The existing website suffered from inconsistent navigation, slow loading speeds, and a lack of clarity in presenting their solutions across industries.
Scent Australia turned to Okta Agency to redesign and optimize their digital presence—ensuring that first impressions matched their luxury brand identity and that the site could better convert B2B leads from around the world.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Okta Agency, Scent Australia has experienced a marked improvement in their online user experience and engagement metrics. Website optimization efforts led to faster loading speeds and reduced bounce rates, while the new design better reflected their premium brand identity. These enhancements helped drive higher quality traffic, longer session durations, and an increase in enterprise-level inquiries. The outcomes of our collaboration include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
A Digital Experience That Smells Like Success
Working closely with Scent Australia’s team, we translated their sensory brand into a seamless digital experience. The new site not only loads faster and performs better but also tells a more compelling story of how scent influences emotion, space, and branding.
“We needed a website that was both elegant and functional—Okta Agency brought both together flawlessly. Our new site captures our brand essence and performs like never before. Our clients now experience our luxury even before they inquire.”
- Simplified UI and navigation
- Full mobile responsiveness and performance uplift
- Optimized visuals for better brand storytelling
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
